ck1
New Member
Posts: 447
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Post by ck1 on Apr 12, 2011 18:32:54 GMT -5
Gibson has made it fashionable to bash them by pushing out most of their good custom shop guys years ago, and then hiking up the prices of guitars whose quality has continued to diminish. I'm not one for kicking someone because it's popular, but in this case, I make an exception.
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Post by Infinite Ego on Apr 12, 2011 20:27:40 GMT -5
Well, 'bashing' actually serves a purpose, in my opinion. A company can get lost in focus grouping stuff or devoting resources in areas that are ill-advised. Focus groups or marketing firms can give you a lot of bad info because they tell you what they imagine you want to hear rather than giving you info you can use to make rational decisions. I want Gibson to succeed because I think competition is a good thing as a spur to higher quality, innovation, and rational pricing. If Gibson goes under then PRS, et al, can charge more for their guitars, etc.
'Markets' (people) can transmit the hard cold fact to a firm in a way, if not polite, that may be more useful than a focus group or a marketing firm. Gibson is either making money off these ideas or they are flailing about with an ill-conceived sense of what people (markets) want.
I can't tell if Gibson is in the process of corporate suicide or if they actually are delivering what some market segment wants. Kinda sad to see a manufacturer of an iconic guitar make such a spectacle of itself. Even Fender, in its darkest days (70s and 80s) was not this ugly.
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